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Get Your Creative Business Discovered With These Promotional Ideas

Your creativity speaks for itself, but your prospective customers need to find you before they can become raving fans. Getting your creative works discovered can help you generate enough income to turn your creative passion into a full-time income. Use these tips from business expert Thomas W Tramaglini to promote and grow your creative business, whether you're an artist, fashion designer, cake decorator, or other type of creative business owner.


By Julie Morris, Guest Contributor and Author

https://juliemorris.org/


Your creativity speaks for itself, but your prospective customers need to find you before they can become raving fans. Getting your creative works discovered can help you generate enough income to turn your creative passion into a full-time income. Use these tips from business expert Thomas W Tramaglini to promote and grow your creative business, whether you're an artist, fashion designer, cake decorator, or other type of creative business owner.


Write a Business Plan


Promoting a business without a clear plan won't do much good. Write a business plan that provides a business overview, what you do or sell, your planned business structure, funding and financial plans, and your marketing plan. This makes it easier to grow and guides your decisions on promoting your business.


Craft a Marketing Plan

Any business, whether small or large, needs a marketing plan. This is essential to map out a clear strategy for how you will reach your target market and achieve your desired sales goals. Without a marketing plan, it is all too easy to waste time and money on inefficient or ineffective marketing campaigns. Instead, a good marketing plan will help you focus your resources and make the most of your budget. It will also give you a roadmap to track your progress and measure your success over time.


Don’t Underestimate Facebook Ads


Facebook Ads is an effective way to reach out to potential customers on the world's largest social media platform. By targeting a specific audience and using carefully crafted ad copy, you can create ads that are both eye-catching and informative. Facebook Ads can be used to promote special offers, drive traffic to your website, or simply raise awareness about your brand. Opt for free online templates with a library of design features to create Facebook Ads quickly and easily. Once you’re done, simply upload it for viewing.


Use Video


Video marketing is an important strategy with 86% of businesses incorporating it into their marketing strategy. They're also effective; 86% of consumers decided to buy something after seeing a video from the company, and 73% of people prefer short videos over text-based articles and other content types. Videos work well with creative businesses because they show off your product. You can also create behind-the-scenes videos, such as the process for making your item, which helps you connect to customers. Post the videos on your social media channels where people can share them and help you reach new customers.